The Value Thread Dinner, Dublin
An evening with HubSpot on moving up-market, and who owns the value story from first call to renewal.
Event details
HubSpot is moving up-market, and a bigger buyer means a different kind of sell. We are opening the evening with a fireside chat with Simon Kinneen, Director of Specialisation, EMEA & APAC at HubSpot. He’ll talk about how his team shifted from demo-led to value-led selling, made it consistent across hundreds of reps, and doubled win rates on deals using Symbe.
Then we open up the table. In most companies the value story changes hands four or five times before it reaches the CFO. Marketing frames it, pre-sales proves it, the AE carries it into the deal, the champion retells it alone, and CS inherits it at renewal. Every handoff thins it out, and no single function can see the whole journey. That is why this table is deliberately mixed, capped at 20 people.
What's on the agenda
- Welcome drinks and introductions
- Fireside chat with Simon Kinneen, HubSpot: moving up-market and scaling value selling across hundreds of reps
- Following the story: where value gets thinner at each handoff
- Pre-sale to post-sale: how the case made in the deal becomes the value proven after go live
- Who owns what, and what each function needs from the others
- Open table discussion & dinner
Who should attend
Senior managers & leaders and above across sales, revenue and sales enablement, pre-sales and solutions consulting, value, RevOps and customer success at B2B SaaS companies in Dublin.