The Value Thread Dinner

Event details

In most companies the value story changes hands four or five times before it reaches the CFO. Marketing frames it, pre-sales proves it, the AE carries it into the deal, the champion retells it alone, and CS inherits it at renewal. Every handoff thins it out, and no single function can see the whole journey. That is why this table is deliberately mixed, with roughly three to four seats per function.

What's on the agenda

• Welcome drinks and introductions
• Following the story: where value gets thinner at each handoff
• Pre-sale to post-sale: how the case made in the deal becomes the value proven after go live
• Who owns what, and what each function needs from the others
• Open table discussion & dinner: the one thing each team would change tomorrow

Who should attend

CROs, VPs of Sales and sales leaders, Revenue Enablement, Pre-Sales leaders, RevOps and Customer Success leaders at B2B SaaS companies in London. Every seat is allocated by function so that each stage of the value story is represented.

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