Dinner
July 23, 2026
6:00 PM GMT
Sushi Samba, Covent Garden

AE Value Selling Dinner, Covent Garden

An evening of honest conversation on how the best AEs win more deals with less friction.

Event details

Most AEs have been trained on MEDDPICC, Challenger and Command of the Message. Turning those principles into closed-won deals consistently is the harder part. We bring a small group of London AEs together over dinner to talk about what is actually working: building business cases that land, equipping champions to sell when you are not in the room, and creating urgency without discounting.

What's on the agenda

  • Welcome drinks on the private terrace and introductions
  • How top AEs build and use business cases
  • Equipping your champion for the room you are never in
  • A short look at what we are seeing across revenue teams at Salesforce, HubSpot and Stripe
  • A Symbe Bar for every guest, with a golden ticket inside to a Symbe workspace built for your company
  • Dinner and peer discussion

Who should attend

Enterprise, Mid-Market and Commercial Account Executives at B2B SaaS companies in London who want to win more of the deals they should. The group is capped at 15.